中华创意节

中华创意奖项

中华创意节

2016 One Show中华创意节

2016 One Show中华创意奖颁奖典礼于11月5日在上海1933老场坊举办。今年奖项的作品征集收到660组,共计913件有效申奖作品。经过One Show全球顶尖的创意评审严格的评选之后,最终共颁出12个类目的共10项金奖、21项银奖、30项铜奖以及年度代理公司、年度客户两项特别奖。

具体作品如下:
金奖作品欣赏:
Branded Entertainment | Branded Video & Film
小時光麵館第二季
AGENCY:ADK TAIWAN
CLIENT:統一麵
http://v.qq.com/x/page/r03423brtgt.html

Branded Entertainment | Branded Video & Film
記憶的紅氣球 When Red Balloons Fly
AGENCY:HAVAS TAIWAN
CLIENT:金士頓
http://v.qq.com/x/page/q0342vrbqhu.html

Craft | Animation/Visual Effects/Motion Graphics
豆瓣 - 我们的精神角落
AGENCY:W Shanghai
CLIENT:豆瓣
http://v.qq.com/x/page/g03420yiau6.html
http://v.qq.com/x/page/q0342zo26ce.html

Craft | Art Direction/Illustration/Typography
玄音禅境
AGENCY:Saatchi & Saatchi Shanghai + Saatchi & Saatchi Greater China
CLIENT:一汽马自达




Design | Collateral Design
奥利奥饼干唱片
AGENCY:FCB Shanghai
CLIENT:亿滋食品企业管理(上海)有限公司
http://v.qq.com/x/page/a03422qh2zl.html

Film & Video | Online film & video
血書篇
AGENCY:ADK TAIWAN
CLIENT:ADK Taiwan
http://v.qq.com/x/page/w0342qg4s0b.html

Social Media | Community Building/Managing
Snickstarter
AGENCY:BBDO and Proximity China + Mars Food China + Stink Shanghai + JD Finance
CLIENT:玛氏食品
http://v.qq.com/x/page/w0342en18cr.html
http://v.qq.com/x/page/w0342ehldw1.html
http://v.qq.com/x/page/t0342sjlvbv.html


银奖作品欣赏:
KFC红色鼓励
AGENCY:Trio Isobar
CLIENT:百胜餐饮集团中国事业部肯德基
http://v.qq.com/x/page/d0342cwu3t1.html

Branded Entertainment | Branded Video & Film
單身教我的7件事
AGENCY:Dentsu One Taipei
CLIENT:7-ELEVEN
http://v.qq.com/x/page/j0342wuvupt.html
http://v.qq.com/x/page/o0342ush83w.html

Craft | Art Direction/Illustration/Typography
Shower Battle
AGENCY:J. Walter Thompson Shanghai
CLIENT:SAKURA


Craft | Copywriting/Scriptwriting
New Balance - 每一步都算数
AGENCY:W Shanghai
CLIENT:新百伦
http://v.qq.com/x/page/u0342foqaao.html

Cross-Platform | Experiential Marketing
Healthy WIFI
AGENCY:MullenLowe China
CLIENT:中国电信
http://v.qq.com/x/page/p0342z58mk1.html

Cross-Platform | Experiential Marketing
Band-Aid - Book of Healing Power
AGENCY:BBDO and Proximity China
CLIENT:邦迪
http://v.qq.com/x/page/p0342j1t3vs.html

Design | Packaging Design
Very Chocolate
AGENCY:Cheil Hong Kong
CLIENT:非常巧克力
http://v.qq.com/x/page/d0342fhs185.html

Direct Marketing | Live Events/In-Store
科技唤醒历史
AGENCY:J. Walter Thompson Beijing
CLIENT:英特尔
http://v.qq.com/x/page/z034205ufni.html

Film & Video | Online film & video
用心,就像媽媽
AGENCY:Dentsu One Taipei
CLIENT:統一企業瑞穗鮮乳
http://v.qq.com/x/page/u0342qj04mm.html

Film & Video | Viral Video
唱给马云听
AGENCY:W Shanghai
CLIENT:W
http://v.qq.com/x/page/w03427h4s9x.html

Print & Outdoor | Print & Posters
Food Gone Bad
AGENCY:J. Walter Thompson Shanghai
CLIENT:Arc Asia-Pacific Headquarters ( Luminarc )




Public Service & CSR | Non-Profit
秀她所绣
AGENCY:Publicis Shanghai + Publicis Guangzhou
CLIENT:腾讯公益 稀捍行动
http://v.qq.com/x/page/t03422wpij9.html

Public Service & CSR | Non-Profit
Signemoji
AGENCY:TBWA Shanghai
CLIENT:中国聋人协会
http://v.qq.com/x/page/q0342s2pczs.html

Social Media | Branded Social Posts
I Do纪念日系列
AGENCY:Ogilvy & Mather Beijing
CLIENT:恒信玺利实业股份有限公司
http://v.qq.com/x/page/l0342tsowzg.html


铜奖作品欣赏:
Craft | Art Direction/Illustration/Typography
2016年网易传媒《一节气 易态度》系列年礼设计
AGENCY:北京网易传媒有限公司
CLIENT:北京网易传媒有限公司




Craft | Video Direction/Editting/Cinematography
Dreams
AGENCY:McCann Worldgroup Shanghai
CLIENT:雪弗兰
http://v.qq.com/x/page/t0342rhmybp.html

Cross-Platform | Augmented Reality/Virtual Reality
Gillette - MAKING CONFIDENCE REAL FOR MEN, VIRTUALLY
AGENCY:BBDO and Proximity China
CLIENT:P&G- Gillette
http://v.qq.com/x/page/w0342q2pdr1.html

Cross-Platform | Experiential Marketing
Be Their Eyes
AGENCY:Cheil Hong Kong
CLIENT:三星
http://v.qq.com/x/page/x0342amznax.html

Cross-Platform | Experiential Marketing
陳綺貞《時間的歌・聲音採集計畫》世界巡迴演唱會影音記錄上市宣傳活動
AGENCY:Medialand Digital Strategy Limited
CLIENT:添翼創越工作室
http://v.qq.com/x/page/u03421as6v7.html

Cross-Platform | Experiential Marketing
AI&ART跨界融合百度人工智能识图作曲项目
AGENCY:BlueFocus Digital
CLIENT:百度公司
http://v.qq.com/x/page/x0342bgdc79.html

Cross-Platform | Integrated Campaign
PAFC Concert of Wind
AGENCY:Saatchi & Saatchi Guangzhou
CLIENT:深圳平安金融中心
http://v.qq.com/x/page/j0342pj3ohv.html

Direct Marketing | Live Events/In-Store
Changing Room
AGENCY:Beijing Dentsu
CLIENT:C&A
http://v.qq.com/x/page/c0342pm1cqy.html

Direct Marketing | Live Events/In-Store
疾速單挑-试鞋竞技场
AGENCY:演镜互动创意有限公司 + NIKE TAIWAN
CLIENT:Nike Taiwan
http://v.qq.com/x/page/n0342e3pbrx.html

Direct Marketing | Live Events/In-Store
Nike Sports Wear : Sneaker Slam
AGENCY:AKQA Shanghai
CLIENT:Nike Greater China
http://v.qq.com/x/page/c0342yxizcb.html

Film & Video | Online film & video
取款机爸爸
AGENCY:Cheil杰尔广告北京
CLIENT:CCTV.com
http://v.qq.com/x/page/g0342g0xfsf.html

Interactive | Online Advertising
小米Max超耐久直播
AGENCY:北京小米移动软件有限公司
CLIENT:小米
http://v.qq.com/x/page/a0342rg92va.html

Mobile | Mobile Applications
Fami-Navi
AGENCY:Beijing Dentsu
CLIENT:东风雪铁龙
http://v.qq.com/x/page/s0342qsu7z7.html

Mobile | Mobile Applications
99公益日
AGENCY:腾讯 / 深圳
CLIENT:腾讯
http://v.qq.com/x/page/d034282ib6k.html

Print & Outdoor | Outdoor
眼奴
AGENCY:McCANN Health Hong Kong + McCANN Health Shanghai
CLIENT:辉瑞






Product and Services Innovation | Digital Service Innovation
QQ全城助力:人人都是志愿者
AGENCY:腾讯 / 深圳
CLIENT:腾讯QQ
http://v.qq.com/x/page/u0342yswaa6.html

Product and Services Innovation | Product Innovation
Nappy Notes
AGENCY:Cheil Hong Kong
CLIENT:Hello Angel
http://v.qq.com/x/page/c0342fniw12.html

Product and Services Innovation | Product Innovation
Gululu-杯中萌宠
AGENCY:Cheil杰尔广告北京
CLIENT:巨鲸科技
http://v.qq.com/x/page/m034264oond.html

Public Service & CSR | Non-Profit
Text From Your Ex
AGENCY:TBWA Hong Kong
CLIENT:AIDS Concern
http://v.qq.com/x/page/r0342n827k5.html

Public Service & CSR | Non-Profit
Text From Your Ex
AGENCY:TBWA Hong Kong
CLIENT:AIDS Concern
http://v.qq.com/x/page/r0342n827k5.html

 
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